SEO Trends that We Need to Know in 2021
Have you wondered what 2021 is going to be for SEO professionals? Continue reading to know about the most important SEO trends that will rule this year.
Artificial intelligence Is Going to Play a Significant Role in SEO
It cannot be denied that Artificial Intelligence (AI) is changing the way people interact when it comes to online content. Here Google algorithms are worth considering. For instance, several years back, RankBrain – a Google algo was unveiled, which played a significant role in the ranking factor on Google for search engine page results.
At that time, the question was that how one must optimize websites for RankBrain.
Though search engines do not share the details, however experts believe that the primary determinant in this regard is the experience signals. You are required to keep the readers captivated and engaged with well-organized, updated, and useful content.
With more updated algorithms, SEO experts will be tested in 2021, and to keep up with the ranking factor, one must study the search engine’s dynamics.
Voice Search will Impact the Search Queries
Innovations like Google Assistant, Amazon’s Alexa, and Apple’s Siri, basically the voice search technologies, have made their way into our lives successfully. With the said technology getting better, voice search is gaining popularity as well.
To optimize voice search, you must focus on your keywords.
Identify the longer phrases that people normally use in their day-to-day conversation. It works better with natural-sounding and longer phrases.
As an SEO expert, you must see how to optimize content for voice searches to rank higher.
Mobile-Friendliness will Impacts Search Rankings
Since 2019, Google has been primarily looking for the mobile version of the websites and considers them the primary version rather than the desktop one.
It makes sense since 73% of internet users’ searches are expected via smart devices solely by 2025.
Smart marketers! You must get ready for it.
Content Fulfilling Google EAT Principle will Rule
Quality of content will be critical for the ranking now more than ever. Referring to EAT principle, quality means expertise, authoritativeness, and trustworthiness.
These are factors that help determine if the webpage has useful and high-quality content or not.
Longer Content will Improve SERP
Several reports suggest that longer reads of 3,000 plus words tend to get traffic three times more and shares four times more.
They achieve 3.5 times more backlinks than the content of 900 or 1,200 words. Hence you must focus on lengthy content in order to achieve higher search rankings. No brainer here.
Featured Snippets Will be More Prominent
Don’t get panic attacks. You will not have to generate the longer text content alone in order to get the higher Google rankings.
Featured snippets are a shortcut that can help you get past the Google tough ranking bar.
Effective SEO Strategy Includes Video
Online videos seem to be the forward way. YouTube has 1 billion-plus user. If you are still not creating video content, then this is the right time to get started.
Modern SEO experts when design a marketing campaign cannot think of ignoring videos, and you should know better to ignore it too.
Image Optimization
The evolution of visual images has come a long way. Now, people use images to obtain information, purchase products, and for many other things.
Google has been insisting on proper optimization of the images, and hence it makes sense that image optimization has been part of their long-term plan in terms of SEO.
Semantically Related Keywords are Important
Gone are the days when the focus of the SEO professionals was primary keywords. Secondary keywords are equally significant. Google does not focus on strings of words alone anymore. It analyzes the query’s context and tries to discern the intentions of the user’s search, which should be logically related to your primary and secondary keywords if you want your content to stand out.
SEO is indeed getting complex with each passing day. So, my friends, you need to keep yourself updated with trends to stay competitive in today’s technologically driven world.