How to Charge Up Your Search Engine & Social Media Campaigns?

Sometimes your social media and search engine ads just don’t perform well, and audience fatigue makes the conversation rate cripple. If you’re suffering from the same problem, you need to relax and tweak your marketing campaign a little bit.

The business world is fast-paced, and PPC experts have to work with well-designed strategies in such a pressurized environment.  However, despite the utmost efforts, campaigns sometimes don’t run smoothly and become dry.  What will you do in such a case? Most of us will rely simply on ad refreshments but don’t think out of the box.

What if I tell you, you don’t have to end your campaigns every time? What if I tell you that with a little fine-tuning here and there, your existing customers can see your ads while you develop the sales funnel.

 

Just Relax and Analyze Carefully

Instead of analyzing mindlessly, just take a moment, and see how you can modify your marketing tactics.

• Check if your platform is performing well or not
• Check if your audience is worth pursuing

It’s good that we don’t have to rely on a single platform. The digital workplace is widespread, and we can find our audience on emails, social media platforms, and other communication channels. We can shift our focus to other opportunities if one thing is not working.

 

Design a Satisfying Sales Journey

A potential lead never converts into your customer the very first time, unless you are selling something for free or at a low price.

A customer might come to your website from various touchpoints or platforms. Therefore, it is crucial to feed your audience with relevant content everywhere for a convincing sales journey.

 

Gear Up for Retargeting

The idea of targeting an audience that has visited your website or interacted with your site in any capacity is not new. However, most digital marketers wouldn’t give this concept a thought. This idea might sound wild, but it can derive fruitful results even much more than the newly-fetched audience.

Having said that, digital marketing experts need to spread their content over all platforms and focus on converting leads/visitors that were useful in some context.

For Instance, we can focus on the audience that didn’t stay in a certain area of the website and surf all over.

Another important factor to keep in mind is to be mindful of retargeting decisions. Campaign results on a platform where the majority of your audience resides obviously will satisfy your efforts and time investment.

You can target three types of audience for retargeting as described in the following scenarios:

Find the audience via Google Analytics that you have encountered in the sales funnel in the early stages

Find the business-related audience that can connect with your company building a B2B (Business to Business) relationship

Find a cost-conscious audience on platforms that is easily targetable

 

 Don’t Stick to One Approach

Retargeting doesn’t give you a new audience but only stage a new platform for the existing audience.

There are many examples that via a combination of techniques, you can target the related audience and amplify the effects of an ad campaign.

So, if you have a stale campaign with no margin of profit, the above-mentioned tactics can offer a fresh perspective to the platter.

As digital marketers, we can never guarantee the success of campaigns. However, it is our experience that establishes the ground for profitable search engines and social media advertisements.  You need to modify strategies for the target audience and nurture the sales funnel for ample opportunities to convert.v